Brand Identity • Social Media • Web Design • Marketing
NowShe Tours is our in-house travel brand offering affordable, honest, and memorable travel experiences.
This project showcases the complete brand identity system, marketing creatives, and visual experience we designed for the brand.
Role
Brand Designer • Social Media Designer • Marketing Strategist
As a full-service creative team, we handled every visual and marketing element for NowShe Tours.
Our responsibilities included:
✔ Brand Identity Design
Logo design + tagline creation
Color palette, typography, and visual system
Minimal and trustworthy identity to match the brand promise
Consistency across digital platforms
✓ Marketing & Advertising Design
Travel posters, promotions, tour packages
Budget breakdown graphics
Customer communication templates
Designs optimized for Instagram, Facebook & WhatsApp
✓ Social Media Content Creation
Social proof posts, testimonials
Tour highlights, destination previews
Engagement-driven reels & travel tips
Clean layouts that build trust and excitement
✓ Web & Digital Presence Prep
Visual system suitable for website & booking platform
Guide templates for itineraries & travel plans
Clear, professional customer-facing designs
✔ SEO & Growth Strategy
Keyword research + content strategy
On-page optimization
Analytics tracking & reporting
✔ AI Creative Production
AI-generated videos
Automated workflows & chat systems
AI-enhanced content and branding
Project Goal
Build a trustworthy, modern, and visually consistent identity that reflects NowShe Tours’ message:
“Affordable Adventures. Honest Journeys.”
The goal was to create a brand people feel safe traveling with.
“Affordable Adventures. Honest Journeys.”
The goal was to create a brand people feel safe traveling with.
Case-Study
For NowShe Tours, we created a complete brand system from scratch.
This included:
– Concept development
– Developing the brand personality and values
– Web development
–Designing the logo and color psychology
– Layout design
– Typography & color refinement
– Social media formatting
– Layout design
– Typography & color refinement
– Social media formatting
–Creating a unified visual style for travel marketing
– Designing communication materials for customers
– Creating Meta Ads
Each design was crafted to make the brand approachable, trustworthy, and adventure-ready.
Each design was crafted to make the brand approachable, trustworthy, and adventure-ready.
About the Brand
NowShe Tours provides curated travel experiences that focus on affordability, honesty, and comfort. We help travelers explore new places with transparent pricing, safe planning, and memorable journeys.
Social Media Posts
Paid Advertising Performance
As part of NowShe Tours’ marketing, we planned, designed, and executed targeted ad campaigns to increase visibility, inquiries, and bookings.
Our team handled end-to-end ad operations including:
Our team handled end-to-end ad operations including:
- Audience targeting
- Creative design
- Campaign setup
- Performance tracking
- Continuous optimisation
- Below is a snapshot of our real campaign results.
Campaign Growth Overview
✓ Reach & Awareness Growth
Our ads successfully expanded brand visibility among the target audience.
High reach across Kerala & travel-active regions
Strong impression numbers indicating message recall
✓ Engagement & Interaction
The campaigns generated meaningful interactions from potential travellers.
Post engagement
Website clicks
WhatsApp inquiries
✓ Cost-Effective Performance
Our audience testing and optimisation resulted in:
Lower cost per result
Higher quality leads
Better ad relevance score
✓ Real Client Impact
The ad campaigns contributed to:
Increased travel package inquiries
Faster customer responses
Stronger brand trust in the early launch phase
Role in the Campaign
As the Marketing & Creative Team at NowShe Designs, we handled:
• Ad concept + copywriting
• Creative design (static + video)
• Audience targeting
• Campaign setup & optimization
• Live performance tracking & reporting
• Ad concept + copywriting
• Creative design (static + video)
• Audience targeting
• Campaign setup & optimization
• Live performance tracking & reporting
Key Takeaway
Our ads didn't just reach people,
they converted real travellers into real customers.
they converted real travellers into real customers.
Travel Package Brochure Design
As part of NowShe Tours’ brand launch, we designed professional and visually engaging travel package brochures targeted toward families, solo travelers, and adventure seekers.
Our goal was to create brochures that not only look beautiful but also convert viewers into inquiries.
Our goal was to create brochures that not only look beautiful but also convert viewers into inquiries.
✓ What We Designed
Custom-designed tour package brochures
Clear, attractive layouts showcasing itinerary, highlights & pricing
High-converting design style focused on readability & trust
Mobile-friendly formats for WhatsApp sharing
Print-ready PDF versions for offline promotion
✓ Strategy Behind the Designs
We focused on:
Eye-catching visuals to attract viewers instantly
Clean typography to make package details easy to understand
Strong call-to-actions for inquiries/bookings
Consistency with NowShe Tours branding (colors, fonts, tone)
✓ How These Brochures Helped
Increased customer inquiries for specific packages
Improved brand trust through professional presentation
Enhanced customer clarity by presenting all details in one place
Supported ongoing ad campaigns as high-performing creatives
Tap the picture to see the full PDF!
Tap the picture to see the full PDF!
Tap the picture to see the full PDF!
Tap the picture to see the full PDF!
Brand Collateral & Business Essentials
To build a fully functional and professional identity for NowShe Tours, we designed a complete set of business and digital collateral.
These assets ensure brand consistency across both online and offline touchpoints.
These assets ensure brand consistency across both online and offline touchpoints.
✓ Business Essentials Designed
- Professional Invoice Design
Clean, trustworthy, and easy-to-read format for smooth client communication and payments.
Clean, trustworthy, and easy-to-read format for smooth client communication and payments.
-Visiting Card / Business Card
Modern layout, brand colors, and clear contact details, optimized for both print and digital sharing.
Modern layout, brand colors, and clear contact details, optimized for both print and digital sharing.
- Letterhead & Official Templates
Branded documents for formal communication and client proposals.
Branded documents for formal communication and client proposals.
✓ Digital Collateral
-WhatsApp-optimized price sheets
- Social media-ready package visuals
- Enquiry templates & auto-reply formats
- Digital posters for offers, updates & promotions
✓ Why This Matters
- These assets helped NowShe Tours:
- Present itself as a trustworthy, professional brand
- Improve customer experience with clear, structured information
- Maintain brand consistency across all platforms
-Increase conversion rates through well-designed communication materials